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How I Would Market Myself If I Was a Tailor

A couple of months ago I got to know a woman in her fifties. Between a chat and the other, she told me about how her son was having a hard time finding work as a tailor and how much he wanted to work in that market. He had tried multiple paths and had several […]

What I’ve Learned After Publishing My First Story on Medium

If you’re like me, you’ve probably spent a huge amount of time reading dozens of “How To Get Started On Medium” articles. By now your home feed should be invaded. All those crazy hacks and tips about how to set up your profile, what’s the best writing schedule, or how to monetize your account. It was overwhelming, […]

Fight Your True Fears and Stop Op-Positioning

If you’re a man of marketing or you own a business, you might know what brand positioning is. According to Wikipedia: Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors. You have fought with all your forces and strategies […]