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How I Would Market Myself If I Was a Tailor

A couple of months ago I got to know a woman in her fifties. Between a chat and the other, she told me about how her son was having a hard time finding work as a tailor and how much he wanted to work in that market. He had tried multiple paths and had several […]

Fight Your True Fears and Stop Op-Positioning

If you’re a man of marketing or you own a business, you might know what brand positioning is. According to Wikipedia: Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors. You have fought with all your forces and strategies […]